| ------ MAIN PAGE
|| IMAGE OPTIMIZATION
|| COLOR MANAGEMENT
|| THE CRITICAL LINK
|| PRINT PRODUCTION
|| QUALITY CONTROL/ANALYSIS
|| TRAINING THE TROOPS
|| PERSONAL & CONTACT INFOc
<----Normally, an image consultant is concerned with people and their public appearance. But I am a different kind of image coach. I optimize the appearance of digital images.
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<----The link between Art Director and Pre-Press Operator is a very critical one. One that use to be overseen by professional engravers. Currently neither the engraver is present nor are his skills are being taught. Find out why what you don’t know about printing could be hurting you.

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<---- The pages to the left represent the foundation issues supporting today’s digital workflow. When they are understood and in place, the new technologies truly produce phenomenal results. However, when they are not in place, production workflows are slowed by technical and quality-control conflicts.
<----I have worked for decades as a pressman, stripper, and scanner operator, and another decade working with Adobe Systems designing tools that prepare images in Photoshop.
<----I understand the printing process and how to produce stellar images for the press. And, I know how to pass this knowledge on to others.
<----Currently, there are many good, intelligent instructors who know Photoshop but do not fully understand printing and there are high-tech litho specialists who focus on pressroom controls and ICC profiles. I occupy the image processing bridge right in between these two.
<----My name is Herb Paynter, and I am a photo-lithographic image consultant.

imageprep consulting

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Click here to go to Herb's COLOR BLOG

FULL BIO---->->SPEAKING/WRITING