<---- Working experience as a Creative Director, Art Director, Photographer, and Printer has given me a very honest appreciation for the contribution of each in the publishing process. I also understand that the critical link between page design and print is where all sorts of problems lurk.
<---- The truth is that the new electronic publishing (PDF) workflows leave key color <science issues undefined. Unfortunately, <<many designers and pre-press workers << don’t have the experience necessary to <address these issues properly, and therefore these issues are left at the “default” settings.
<---- But default print settings look about as good in print as “one size fits all” clothing. While the vitals will be covered, nobody looks their best! Your print projects deserve all the advantages that color science offers.

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